No reason to fast forward, the future is now. And if you're in fashion, you might need to consider a website redesign plan. With statistics showing do-not-ignore numbers of growing iPad and mobile device owners, it's time that the some of the best in the fashion industry re-evaluate their web presence. If you're not already aware, we'll spell out some reasons why you should consider a accomodating this large audience of mobile visitors to your fashion website.
iPad Users Are Better Customers
Research shows that giving this audience the ability to easily access your web presence will increase your sales;
83% of iPad users pocess "solid wealth and strong incomes".
87% of iPad owners use their device everyday. 24% use it for more than 2 hours a day.
29% of iPad owners use their device to research products and consumer merchandise.
44% of users say that the price of a product is less important than the ability to easily order it online
These statistics were obtained by the reliable sources of AdAge, Morgan Stanley & Apple Inc. They can be further researched in the Apple iPad Trends and Statistics 2011 document.
User Experience Creates Brand Loyalty
Users of the iPhone, iPad and other comparable mobile products are more likely to be as loyal to your brand as they are to their expensive love of tech products - especially if you give them a good user experience.
Increase Sales & Revenue
Login and Register buttons are major components for return customers. So much so that a popular ecommerce site increased their sales by the tune of $300 million by simply redesigning their login options.
Increase in Repeat Sales
Customer loyalty is generated out of repeat sales. High-end luxury brands rely on this consumer sales model, and the user experience on your website is one of the most influential factors for your target market.
Search Engines Work in Your Favor
An overwhelming majority of fashion websites are using disruptive technologies, such as flash and popup windows that block search engines from giving them better results. Chanel, Carolina Herrara, Marchesa, are just a few sites that are losing the value of search engines working in their favor. It is also likely the case that the sites with these invasive development languages are also missing the user friendly elements that encourage consumer purchases and brand loyalty.
Pair With Visually Appealing Photos and Graphics
iPad and smartphone owners are visual people. Wow them with your highend fashion and showoff the top quality of your products with equally stunning visuals on your website.
Check out a recent website we designed and shot for, Erica Reed, and browse through her correspondents for New York publications such as Fashion Daily Mag, Fashion Reporters, Fashion Windows and more.
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