The web has evolved far beyond its infancy in the early 90s. Back then, design was secondary to functionality, tiled backgrounds were the most innovative of design trends, and bright, flashing GIFs could give seizures to anyone who even happened to be passing by a local internet cafe.
Web 2.0 is here. And it's important now than ever before, that users on the web are stimulated with more than just copy text and newsletter sign-up forms. Bigger and better sites, concepts, and apps are being developed everyday. In order to maintain a great web presence, businesses (big or small) need to make sure that every ounce of their website is coated with delicious, clickable content.
Take a minute to think about what your particular product or service is, and what makes it so special.
Is it the helpful attitude of your skilled team members?
The texture of your soft baked cookies?
Or maybe the lovable characters in your newest children's book?
These are the characteristics you have to highlight in your site. Take those unique aspects of your brand, and implement creative ways to make them pop while visiting your website. You need to make the user feel like they are touching the real thing, seeing the real thing, experiencing the real thing.
So for example, let’s say you're a budding new author creating your own promotional web site. Incorporating actual artwork from the book can create a sense of interactivity, especially if you utilize animations. This is because the user will feel as if they are experiencing this intimate moment with the site that's just for them. Even if you're not incredibly skilled, a simple animation of someone walking through the frame can be enough to bring them to life in the eyes of your readers.
Don't be afraid to do something different, or try something new with your site, either. When it comes to the web, usually the first pioneers of a new concept are the ones who reap all the benefits. If you have an idea for something you'd like to see implemented on your site, bring it up in your next web developer's meeting.