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04.07.14
KELLY BUCCI
Copywriter
Listicles, slideshows and how-to blog posts are flooding your inbox. You feel overwhelmed by the amount of garbage you have to sort through just to get to the information you were initially searching for. Pretty soon, the amount of content online will surpass the human capacity to consume it, and a majority of it will go unseen and unread. But you've been told that your business must participate in this content marketing phenomenon. So how do you know when you're not just creating content for contents sake? These general guidelines can help you identify when and how to create content that is helpful to your audience.

03.28.14
Tyler Westnedge
Director
Babies and toddlers have the upper hand when it comes to inspiration. As adults we tend to have tunnel vision, and only concentrate on the things “that matter.” The world today requires more attention and focus than ever. Face it: we are competing with computers and robots. While we are laying the tracks and riding the train, infants have open eyes, no blinders on, and are absorbing their surroundings. Sometimes inspiration comes from the most unexpected places. Today, take lessons from a baby.

03.26.14
Antoinette Johnson
CEO
For those of you who are redesigning your 2014 content marketing plans, overhauling your blog or just trying to be a better marketer - consider these incredible tools. They have changed the way I help my clients and team find the content, inspiration, topics and voices for their blogs, social media content and more.

03.25.14
IAN T BERG
Lead Designer
We know you've been patiently waiting for Round 2 of our "rebranding" Philly neighborhood identities...so here it is! This series was born out of the spirit of changing neighborhoods in Philadelphia, and what they might look then vs. now as products or services.

03.24.14
RISA ZELLER
Brand Manager
A brand’s tagline is more than a catchy one-liner. It's a promise to consumers - one they will remember and expect to be fulfilled. If it isn't upheld, “there may or may not be a ‘dark cloud rising from the desert floor,’ but it can cause damage to the brand itself for sure.”

03.19.14
Antoinette Johnson
CEO
In reviewing our client email programs for 2014, I discovered some astounding results, where I would have least expected it - in the good old auto-reply emails! Who would have thought that these little things had any buying power for your business? I'm talking about automatic replies with receipts, confirmations, thank you for signing up, etc. Think of it as a user that recently completed a transaction, such as signing up for email updates. You're immediatly anticipating that confirmation in your inbox, sometimes even refreshing multiple times to get it. Well the rest of the consumer population is acting exactly how you are. That makes auto-reply emails an incredible place to market your brand, because of these key things...

02.21.14
Dylan Garner
Graphic Designer
In the ever-changing environment of design, I set out to list my top ten sites that are essential to a designer's digital library. I encourage you to adopt these and share with me and my team other sites that you engage in on a daily basis, to spike inspiration and innovation or simply accompany you and your morning cup of joe. The list below is not listed in any specific order of importance but in how I actually navigate the web in need of inspiration.

02.14.14
CHRIS RICHARDS
Content Manager
It’s the question that reasonable and well-intentioned leaders have asked over and over again: “How will this impact my bottom line?” After all, any leader who cares about his/her business’ success cares about the profit and how their books are managed.

02.10.14
Tyler Westnedge
Director
Hopefully as a student with four years of cultivating your skills, you are now ready to turn that talent into a career. Stepping into the branding and advertising world is a bit like trying to join a private club. The designers that properly showcase their talents and adaptable skill-set will find themselves working in the company of their choice. It is the agency's job to produce work that empowers businesses, evokes emotions, and influences economies. As a Creative Director, I am looking for designers who show their value and talent to change perspectives. New design graduates need more than just an education to survive in this club.

01.31.14
IAN T BERG
Lead Designer
In the spirit of ressurecting the past, we've decided to brand the neighborhoods of Philadelphia into tangible products and services. The goal is to represent the neighborhoods of Philly through their various quirks or significant characteristics.

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