Hungry for more.

Penn Dining


  • Campaign Identity
  • Brand Strategy
  • Social Media
  • Marketing Materials
  • Indoor Advertising & Signage
  • Student Ambassador Program
  • Student Collateral

Building community through #PennCraves.

Students at the University of Pennsylvania are hungry for more - more knowledge, success, community, conversation. The university's dining department wanted to serve up a better college dining hall experience to their driven student body to help differentiate the school. The #PennCraves campaign and long-term strategy builds a stronger social community and solidifies Penn Dining as an integral part of the full Penn life experience.